HOW RUSSIANS READ THEIR PRESS: PATTERNS OF SELECTION IN PRAVDA AND IZVESTIA
MASSACHUSETTS INST OF TECH CAMBRIDGE CENTER FOR INTERNATIONAL STUDIES
Pagination or Media Count:
A study was made of newspaper consumption in the Soviet Union with former Soviet residents. The respondents choice of articles to read differed according to level of education and political involvement. Short news items and human interest stories were chosen with almost equal frequency by all respondents. Speeches, editorials, analyses and letters were chosen most frequently by those with higher education and high political involvement, who read such articles more purposefully and isolated in them relatively more analytical, critical and policy-relevant materials, including the esoteric messages frequently contained in them. It appears that Soviet political elite can, through the mass media, communicate effectively with such persons. The monograph concludes with a discussion of parallel findings on other aspects of press exposure in the Soviet Union and suggests the design of an experiment dealing particularly with exposure to, and recognition of, esoteric communications in the Soviet media.
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