Accession Number:

AD0685982

Title:

EINSTUFUNGSWAHRSCHEINLICHKEITEN IM SEMANTISCHEN DIFFERENTIAL. (Classification Possibilities in Semantic Differential),

Descriptive Note:

Corporate Author:

EIDGENOESSISCHE TECHNISCHE HOCHSCHULE ZURICH (SWITZERLAND) INSTITUT FUER ARBEITSPSYCHOLOGIE

Personal Author(s):

Report Date:

1968-01-01

Pagination or Media Count:

18.0

Abstract:

The method of semantic differential has proven to be a useful instrument particularly in connection with the analysis of concepts verbal or non-verbal stimuli. The bases for these successful applications are enumerated and discussed. Further the question is raised whether it is possible to use the semantic differential with the same success in other fields such as personality analysis. The obstacles which are encountered in the analysis of this problem are various, and should give rise to a series of investigations. An initial study is presented which attempts to discover the relationship between stimulus concept-scale-pair and response choice of a scale-position. The results obtained in two experiments provide implications regarding the strength of associative connections in relation to time. Author

Subject Categories:

  • Psychology

Distribution Statement:

APPROVED FOR PUBLIC RELEASE