AFFECTIVE PHENOMENA AND THE MUTUAL GLANCE: EFFECTS OF EVALUATIVE FEEDBACK AND SOCIAL REINFORCEMENT UPON SOCIAL INTERACTION WITH AN INTERVIEWER.
DELAWARE UNIV NEWARK CENTER FOR RESEARCH ON SOCIAL BEHAVIOR
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The hypothesis that the amount of eye contact with another is directly related to positive and inversely related to negative affect toward another was tested in a 3 x 2 variance design. Thirty-six freshman male college students were induced to feel positively, negatively, or neutral toward an interviewer who gave them either high or low amounts of general social reinforcement throughout pre and post induction interviews. Data were discussed in terms of a taboo on mutual looking. In addition, limitations on the generality of the relationship between negative affect and avoidance of eye contact were discussed. Especial consideration was given to the fact that interaction was between pairs of males as well as to the possibility that feelings of shame were also aroused by the negative affect induction. Author