REFERENCE GROUP IDENTIFICATION AND THE PERCEPTION OF POLITICAL FIGURES: I. THE EFFECTS OF NOMINATING CONVENTIONS.
CALIFORNIA UNIV LOS ANGELES DEPT OF PSYCHOLOGY
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The document is concerned with research on the operations of balance and congruity principles in perception of persons and objects. A scale was devised to measure perception of political candidates. The measuring instrument was a semantic differential, similar to the ASO scale developed by Fiedler. The subjects rated eight political figures and the concept ideal president on three separate occasions before the Democratic convention, between the Democratic and the Republican conventions, and after the Republican convention. The dependent variable was a deviation, or D score between the individuals evaluation of a particular candidate and his evaluation of ideal president. Author
- Government and Political Science