Accession Number:

AD0679917

Title:

THE PRIMARY VARIABLES IN DIRECTED CROSS-CULTURAL CHANGE,

Descriptive Note:

Corporate Author:

GEORGE WASHINGTON UNIV ALEXANDRIA VA HUMAN RESOURCES RESEARCH OFFICE

Report Date:

1968-11-01

Pagination or Media Count:

31.0

Abstract:

From comparative analyses of 171 cases, the principal factors that acted as sanctions or barriers in the introduction of innovations were extracted. They divide themselves into three types of behavior a the techniques, such as communication, demonstration, and flexibility, of the change agent b the motivation--in the form of felt need, practical economic benefit, novelty--for acceptance or rejection by the recipients and c the reaction, such as leadership, theological beliefs, and economic patterns, produced by the traditional cultural patterns. Author

Subject Categories:

  • Sociology and Law

Distribution Statement:

APPROVED FOR PUBLIC RELEASE