ATTITUDINAL AFFECT AND BEHAVIORAL INTENTIONS
ILLINOIS UIV AT URBANA GROUP EFFECTIVENESS RESEARCH LAB
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To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral intentions was tested by Campbell and Fiskes 1959 multitrait-multimethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The results showed that affect and behavioral intentions are conceptually and operationally distinct constructs, over 80 of the correlations between behavioral intentions -- both directly and the multiplicative function -- and affect accounting for under 30 of the common variance.