Accession Number:

AD0673870

Title:

SOME CHANGES IN INFORMATION TECHNOLOGY AFFECTING MARKETING IN THE YEAR 2000,

Descriptive Note:

Corporate Author:

RAND CORP SANTA MONICA CA

Personal Author(s):

Report Date:

1968-07-01

Pagination or Media Count:

35.0

Abstract:

The report considers how far the year 2000 is from today, then some of the changes in the information technology one might expect, and lastly how these changes might affect marketing and its segmentation. Author

Subject Categories:

  • Information Science
  • Economics and Cost Analysis

Distribution Statement:

APPROVED FOR PUBLIC RELEASE