Accession Number:

AD0672583

Title:

NEWS REPORT

Descriptive Note:

Systems research memo.

Corporate Author:

NORTHWESTERN UNIV EVANSTON IL TECHNOLOGICAL INST

Report Date:

1968-05-17

Pagination or Media Count:

26.0

Abstract:

A set of recursive relations called NEWS for New-Product Early Warning System is here presented in its own right as a separable part of the DEMON system for marketing new products. NEWS is designed to distinguish the variables and relations that are usually of interest for market-planning by reference to data availability and the decisions that might be made advertising promotions and product properties. Other uses and possible further extensions are examined by reference to planning media schedules and related dynamic applications.

Subject Categories:

  • Administration and Management

Distribution Statement:

APPROVED FOR PUBLIC RELEASE