AN IMPLICATION FOR THE INFORMATION SEARCH CONCEPT: EFFECTS OF INCREASING SUCCESS AND FAILURE ON PERCEIVED INFORMATION QUALITY
PURDUE UNIV LAFAYETTE IN
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The effect of experimentally-induced success and failure in a complex decision-making task on subjective estimates of information quality was obtained for information relevant to subjects own decision-making area and that of a marginal group member. It was found that quality initially is perceived to improve. Estimates of quality for success and failure conditions do not differ until success and failure levels are quite high. Once high levels of success are reached, subjects in the success condition consider information as further improving, while subjects in failure conditions maintain previous perceptions. The implications of this result for complexity theory are considered. The relationship of the results to work on information search and information utilization is explored. Some suggestions for practical applications of the research results are made.