OPINION CHANGE AS A FUNCTION OF STRESS AND COMMUNICATOR CREDIBILITY
TEXAS UNIV AT AUSTIN AUSTIN United States
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An experiment, investigating the effects of audience stress and communicator credibility on opinion change was conducted. High and low stress and high-relevant, high-irrelevant, and low communicator credibility comprised a 2 X 3 factorial design. The nature of the stress was unrelated to the topic of the communication. Sixty subjects were randomly assigned to one of the six experimental conditions. It was predicted that differences in communicator credibility would lead to differences in opinion change under low stress and that under high stress, opinion change would not be affected significantly by differences in communicator credibility. The results supported these predictions.