STUDIES IN FORCED COMPLIANCE. 14. COMMITMENT AND MAGNITUDE OF INDUCEMENT TO COMPLY AS DETERMINANTS OF OPINION CHANGE.
TEXAS UNIV AT AUSTIN AUSTIN United States
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Subjects were enticed to record a strongly counterattitudinal statement about an important issue under three levels of commitment anonymous audio recording, identified video recording with subsequent explanation or identified video recording with no opportunity to recant. 12 of the subjects were paid .50 to make the recording the other 12 were paid 2.50 for the counterattitudinal task. In the two higher commitment conditions identified video recording, subjects given low financial inducement showed significantly more attitude change than those given the large reward. In the low commitment anonymous audio recording condition, large amounts of money produced more attitude change.