THE DECISION TO AUTOMATE THE SMALL COMMERCIAL BANK: A BEHAVIORAL APPROACH TO THE ANALYSIS OF DECISION MAKING PROCESSES
PITTSBURGH UNIV PA MANAGEMENT RESEARCHCENTER
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The decision process involved in deciding to automate the small commercial bank is examined from a behavioral point of view. A descriptive model which provides an outline of the process is suggested, and principles of the behavioral theory of the firm are applied in its examination. Results of a field study including 23 banks are presented in support of the model.
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