THE EFFECTS OF PERSUASIVE COMMUNICATIONS ON ATTITUDES.
Annual rept. no. 3,
HUNTER COLL OF THE CITY UNIV OF NEW YORK
Pagination or Media Count:
Research has continued to focus on an empirical analysis of communication and source effects. Independent variables include the natural cogency of the communication, communicator credibility, identification of the communicator before vs. after exposure to the communication, phrasing of the issue, number of exposures to the communication, incentive for counterattitudinal behavior. A variety of effects was also examined. Author