Accession Number:

AD0654124

Title:

INTRA-GROUP COMMUNICATION AND INDUCED CHANGE,

Descriptive Note:

Corporate Author:

GEORGE WASHINGTON UNIV ALEXANDRIA VA HUMAN RESOURCES RESEARCH OFFICE

Personal Author(s):

Report Date:

1967-06-01

Pagination or Media Count:

13.0

Abstract:

The paper discusses the major technique that influences the process of introducing socio-economic innovations in local communities of non-industrial countries the establishment of effective communication. Positive gossip is shown to be an index of efficient information flow, and several case histories are described in which this is the most important factor in a projects success. Other innovation techniques used by change agents to bring about innovations in a local community, as noted in the case histories, include adaptation to local cultural patterns, utilization of local leadership, and utilization of positive motivation. Author

Subject Categories:

  • Sociology and Law
  • Psychology

Distribution Statement:

APPROVED FOR PUBLIC RELEASE