THREE-MODE FACTOR ANALYSIS OF THE BEHAVIORAL COMPONENT OF INTERPERSONAL ATTITUDES
ILLINOIS UIV AT URBANA GROUP EFFECTIVENESS RESEARCH LAB
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A three-mode factor analysis was computed using behavioral differential data obtained by Triandis, Tanaka, and Shanmugam 1966 from approximately 100 Ss in each of three cultures America, Japan, and India. Four factors were found for Mode I behaviors. They were Respect, Institutionalized Marital Acceptance, Friendship Acceptance, and Affect with Submission. The four factors for Mode II stimuli were rotated to give factors for sex, age, occupation, and religion. There were six Mode III subject factors. The mean loading for each sample on each Mode III factor was computed. The core matrix shows the relationships among the three modes. Interpretation of the core matrix provided information not revealed by classic factor analysis, particularly concerning difference in points of view within each of the samples.