Accession Number:

AD0646918

Title:

LP II: A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING.

Descriptive Note:

Research rept.,

Corporate Author:

CARNEGIE INST OF TECH PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP

Report Date:

1967-01-11

Pagination or Media Count:

18.0

Abstract:

A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of numerous marketing targets over a sequence of interrelated periods. This is accomplished via a new logarithmic non-reach device and a continuous lognormal generation of the discrete message frequencies. Author

Subject Categories:

  • Administration and Management
  • Economics and Cost Analysis
  • Operations Research

Distribution Statement:

APPROVED FOR PUBLIC RELEASE