ITEM RESPONSE CHARACTERISTICS IN ATTITUDE AND PERSONALITY MEASUREMENT: A REACTION TO L. G. ROPER'S 'THE GREAT RESPONSE-STYLE MYTH'.
NAVAL PERSONNEL RESEARCH ACTIVITY SAN DIEGO CALIF NAVY TRAINING RESEARCH LAB
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However defined, response style is not a myth. Responses to personality items are the result of, among other things, a item content b social desirability of this content, c form in which this content is stated, proportion of each form of statement in an inventory, d the desire to dissimulate with respect to the content, and e response style. Responses to form of statement--reversed items--conform perfectly to 1 definition of response bias. The differences in correlational and other characteristics of sets of reversed items are a major cause for the confounding and confusion in the interpretation of studies of social desirability and acquiescence. The great need is for external validation studies in relation to the factors that influence personality item responses.