THE ROLE OF TRIAL IN THE ACCEPTANCE AND ADOPTION OF NEW EQUIPMENT: A REVIEW AND SUMMARY.
LIFE SCIENCES INC FORT WORTH TEX
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The report reviews three experiments and a substantial amount of related research literature concerned with the acceptance of innovations. The particular aim of the review is to consolidate information describing how trial usage or exposure can exhance the acceptability of new equipment developed for military utilization. The relations of individual differences to acceptance and adoption processes also are discussed. It is concluded that studies of acceptance behavior tend to be excessively restricted to specific products, personnel and situations. A more fruitful approach is believed to lie in systematic examinations of the acceptance-rejection processes and personal, attitudinal, and group variables which affect innovativeness. Author