Accession Number:

AD0640873

Title:

RELATIVE EFFECTIVENESS OF COLOR AND BLACK AND WHITE IN INSTRUCTIONAL FILMS

Descriptive Note:

Corporate Author:

PENNSYLVANIA STATE UNIV STATE COLLEGE

Personal Author(s):

Report Date:

1952-06-01

Pagination or Media Count:

26.0

Abstract:

Six hundred and ninety-nine students were given training by films half saw color films and half saw identical films in black and white. Tests were given to discover differences in the learning of the two groups. Ratings on a like-dislike scale were made by the students to discover their preferences for color or black and white films. Results showed that 1 both films produced learning 2 there was no greater learning from the color films 3 information presented in the color films was remembered longer 4 color films were liked better than black and white films and 5 subject content had a greater effect on the liking for a film than the effect of black and white or color. It was recommended that training films should be produced in black and white because the increased cost of color film is not offset by increased learning.

Subject Categories:

  • Humanities and History

Distribution Statement:

APPROVED FOR PUBLIC RELEASE