OBSERVER-MODEL SIMILARITY IN THE CONTAGION OF AGGRESSION,
NAVAL MEDICAL RESEARCH INST BETHESDA MD
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Each subject engaged in a discussion with two tape recorded confederates. The 1st confederate expressed opinions designed to anger the subject the 2nd confederate the model then aggressed against the 1st confederate. Prior to the discussion, the subject had been made to feel very similar in background to the model or very dissimilar. Results subjects who observed a dissimilar model aggressed more toward the instigating confederate than did subjects who were paired with a similar model. Attitude toward the dissimilar model changed radically as a result of the discussion.