INTERPERSONAL ATTITUDES AMONG AMERICAN, INDIAN AND JAPANESE STUDENTS.
ILLINOIS UNIV URBANA GROUP EFFECTIVENESS RESEARCH LAB
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Semantic and Behavioral Differentials were administered to 98 American Illinois, 112 Japanese Tokyo, and 99 Indian Mysore students. The concepts were complex stimulus persons differing in all possible combinations of occupation physician or carpenter, religion same or different from that of the Ss, sex male or female, and age young, middle-aged, old. The purpose of the study was to investigate the generality of American findings concerning certain aspects of interpersonal perception. The results show that there is a gross generality of previous results however, detailed findings do not hold across cultures. Thus, for example, though the same factor structures for Semantic and Behavioral Differentials were found in all samples, the details of the scales that have high loadings on these factors suggest that there is some cultural specificity. Summation was superior to congruity theory in the prediction of the Ss judgments of the complex stimulus persons from their judgments of the simple stimulus persons. Author