MARKET VERSUS BEHAVIORAL THEORIES OF THE FIRM AND BASIC MANAGERIAL RESEARCH.
Management sciences research rept.,
CARNEGIE INST OF TECH PITTSBURGH PA GRADUATE SCHOOL OF INDUSTRIAL ADMINISTRATION
Pagination or Media Count:
The basic elements of the market or economic theory of the firm and the behavioral theory of the firm are presented. The contributions of each to understanding, prediction, and explanation of micro and macroeconomic theory are discussed briefly. The major focus is on prescriptive models for managerial decision making and the contributions that each theory has made toward progress in this area. Future possibilities for combining the elements of the two theories to improve prescriptive management models are suggested. Author
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