DEMON: A MANAGEMENT MODEL FOR MARKETING NEW PRODUCTS.
Management sciences research rept.,
CARNEGIE INST OF TECH PITTSBURGH PA GRADUATE SCHOOL OF INDUSTRIAL ADMINISTRATION
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DEMON Decision Mapping via Optimum GO-NO Networks is a chance-constrained programming model for use in developing a strategy for marketing new products where, inter alia, the pertinent statistical distributions are only partially known and, in fact, may change in response to the strategies employed. The present report depicts DEMON in terms of the decision-and-information networks which are of primary concern for managements confronted with problems in new product marketing. In addition the recursion relations used to establish an optimal marketing plan are discussed in a case history context. Author