Accession Number:

AD0617920

Title:

Methodology of Preference Measurement. Prediction of Consumer Choice

Descriptive Note:

[Technical Report, Progress Report]

Corporate Author:

CHICAGO UNIV IL

Personal Author(s):

Report Date:

1956-03-31

Pagination or Media Count:

20

Abstract:

The paper reports an application of a statistical test and multivariate model to the preferences of certain groups of respondents to the Quartermaster Food Preference Survey 006. Preferences for fourteen selected menu items were studied.

Descriptors:

Subject Categories:

  • Food, Food Service and Nutrition
  • Psychology

Distribution Statement:

[A, Approved For Public Release]