STUDY OF ATTITUDE CHANGE TOWARD EQUIPMENT DESIGN. EFFECTS OF BRIEF EXPERIENCE VS. PRINTED COMMUNICATION ON ALTIMETER PREFERENCE.
Rept. for 1 Jun 63-Jun 64,
LIFE SCIENCES INC FORT WORTH TEX
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The study was undertaken in an effort to gain a better understanding of the problem of resistance to change and how such resistance may be counteracted. The report discusses and illustrates some of the problems surrounding the methodology for investigating equipment preferences and reports the results of a preliminary investigation into procedures for producing changes in preference for new equipment. The selection of the altimeter as an instrument for use in the study was based upon the fact that suitable data was available as to the relative adequacy of the two instruments chosen and that the altimeter is an instrument around which controversy still revolves.