Accession Number:

AD0613608

Title:

ARGUMENTATIVE THEMES IN CIVIL DEFENSE: (1) A CONTENT ANALYSIS OF THE NEW YORK TIMES

Descriptive Note:

Communication research rept.

Corporate Author:

MICHIGAN STATE UNIV EAST LANSING COLL OF COMMUNICATION ARTS

Personal Author(s):

Report Date:

1964-06-15

Pagination or Media Count:

79.0

Abstract:

The report provides the communication researcher or the public affairs specialist with a category scheme for describing the materials to be found in the civil defense field. It also provides an appendix which attempts to reconcile two divergent reports on civil defense materials. One report, entitled Argumentative Themes in Civil Defense, is compared with Civil Defense and Society by Jeri Nehnevajsa and his colleagues at the University of Pittsburgh. The comparison indicates that the two reports are not incompatible, although the category schemes used in the two seem quite different. The report suggests that there are sixteen general areas into which civil defense materials can be placed. The categories are only relatively independent, but certainly serve to distinguish various positions in the civil defense dialogue. The report also offers the following tentative conclusions regarding the frequency of materials appearing in the New York Times for the period cited 1 the greatest percentage 39.4 of all arguments identified referred to fallout shelters and 2 the largest percentage of all stories 48.2 were found to be favorable to OCD policies, and, when the neutral articles are removed from consideration, the percentage rises to 69.9.

Subject Categories:

  • Civil Defense

Distribution Statement:

APPROVED FOR PUBLIC RELEASE