THE FRANCHISE SYSTEM OF DISTRIBUTION.
Small Business Management Research Repts.,
MINNESOTA UNIV MINNEAPOLIS SCHOOL OF BUSINESS ADMINISTRATION
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The working relationships between franchise companies and their franchised dealers are analyzed. The benefits derived from the use of a franchisesise system of distribution for both the franchisor and franchisee are determined. The principal problems encountered by the parties to the franchise agreement are isolated, and this method of distribution is evaluated from the standpoint of both the franchise company and franchised dealers and to assess its impact on the marketing economy of the nation.