Accession Number:

AD0609111

Title:

SOCIAL INFLUENCE AND POWER,

Descriptive Note:

Corporate Author:

CALIFORNIA UNIV LOS ANGELES

Personal Author(s):

Report Date:

1964-12-04

Pagination or Media Count:

13.0

Abstract:

Social influence is defined here as change in a persons cognition, attitude, or behavior, which has its origin in another person or group. The investigators are interested in such phenomena as The policeman influences the motorist to move his car the teacher influences the student to use a specified method in solving a mathematical problem the mother influences her child to avoid playing in the street the flying saucer fancier influences his friend to see a flying saucer in a fuzzy cloud formation. Others have considered these situations in terms of imitation, suggestion, persuasion, or contagion. The word power is used to mean potential influence--or, conversely, influence is kinetic power. This paper develops further an approach to the analysis of social influence and power which was first presented in a joint paper with J. R. P. French, Jr. French and Raven, 1959. A number of studies, many of which grew out of other theoretical orientations, are presented to illustrate the usefulness of the present conceptualization. Author

Subject Categories:

Distribution Statement:

APPROVED FOR PUBLIC RELEASE