Accession Number:

AD0609110

Title:

DYNAMICS OF SOCIAL INFLUENCE.

Descriptive Note:

Annual rept. no. 6, Nov 63-Nov 64,

Corporate Author:

CALIFORNIA UNIV LOS ANGELES

Personal Author(s):

Report Date:

1964-11-01

Pagination or Media Count:

15.0

Abstract:

The earlier study on the relationships between belief and attitudes reported in Technical Report No. 6 has been replicated with 360 Ss. Variations were introduced in the order in which various elements were rated and a least square analysis was utilized. The earlier results again obtained. However, it appears that ratings of characteristics of the objects on both the A-scale and the B-scale are a function of the sex of the subjects as well as the order in which the characteristics were presented for rating. Also these differences were reflected in the obtained attitude scores toward the object and the correlations between predicted and obtained attitude scores.

Subject Categories:

Distribution Statement:

APPROVED FOR PUBLIC RELEASE