STUDY OF THE INFLUENCE OF CERTAIN CULTURAL AND CONTENT VARIABLES ON THE EFFECTIVENESS OF PERSUASIVE COMMUNICATIONS IN THE INTERNATIONAL FIELD.
Annual rept. no. 1, 1 Feb-1 Oct 64,
WISCONSIN UNIV MADISON
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The report deals with the influence of certain cultural and content variables on the effectiveness of persuasive communications in the international field. The major part of the researchers efforts was spent in reviewing the literature, consulting experts in the field of international communication, conceptualizing the problems, constructing interview schedules, formulating a research design, and pre-testing materials.