QUALITATIVE AND QUANTITATIVE PROCEDURES IN CONTENT ANALYSIS,
RAND CORP SANTA MONICA CALIF
Pagination or Media Count:
In the specialized terminology of propaganda analysis, it is useful to distinguish between statements confined to content description and those which constitute inferences from content about its antecedent conditions--e.g., propaganda goals, elite policy calculations, actual events. To avoid the confusion surrounding the distinction between quantitative and qualitative content analysis in the past, a new distinction is proposed, i.e., that between frequency and non-frequency content analysis a If the propaganda analyst believes that the number of times a given content characteristic appears is significant for purposes of inference, this characteristic is regarded as a frequency indicator. b However, if he decides that the mere presence or absence of a given content characteristic is significant, then it is regarded as a non-frequency indicator.