MEASUREMENT OF INDEPENDENCE AND NET CONFORMITY BY REPEATED RANKINGS.
WASHINGTON UNIV ST LOUIS MO
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A method is developed for the simultaneous measurement of two dimensions of social response independence and net conformity from data obtained from ranking tasks, and for relating the results to the diamond model of social response. The new method supplements another devised earlier for the measurement of independence and net conformity from binary response data. The problem of sideways movement, encountered in the customary ranking procedures of measuring social influence, is discussed. The method developed here provides a solution to this problem in those cases in which the design of the experiment allows a simulated interaction situation, as contrasted with an actual interaction situation. Two pilot experiments are reported which demonstrate the feasibility of the new method, and which provide some notion of certain of its characteristics. Author