THE MEASUREMENT OF THE RELATIVE APPEAL OF MILITARY SERVICE PROGRAMS
EDUCATIONAL TESTING SERVICE PRINCETON N J
Pagination or Media Count:
The usefulness of different methods for measuring the relative strength of appeal of various military service programs was evaluated by applying psychometric sealing models. The mathematical models are instances of the extension of the response-surface design theory to judgmental or subjective responses. The scales were administered to senior boys in high school. It appeared that the rating scale procedure would be preferred for such studies if only one scale were to be used. Detailed recommendations cannot be made concerning how to structure military service programs owing to the dominance of the component of length of tour of active service. A refined analysis of the most appealing configurations of components to military service candidates seems to be an important next step in recruitment research.