Accession Number:

AD0021427

Title:

EFFECT OF THE USE OF AUTHORITY IN AN ARGUMENTATIVE SPEECH

Descriptive Note:

Technical rept. no. 9

Corporate Author:

MINNESOTA UNIV MINNEAPOLIS

Personal Author(s):

Report Date:

1953-09-30

Pagination or Media Count:

6.0

Abstract:

The relative effectiveness of authority and nonauthority presentation on audience attitude shift, retention, and conincement was determined. A 20-min speech favoring the proposition. The North Atlantic Treaty Nations should form a Federal Union, was presented to paired audiences men and women in each. Pre- and post-test attitudes were based on a 5-point scale. Both authority and nonauthority presentations effected significant attitude shifts i the total group a control group no speech made no shift in attitude. Authority and nonauthority presentation resulted in no significant differences in attitude shift, retention, or convincement in any of the 3 groups. In comparing the relative effectiveness of the 2 forms of presentation, all numerical differences favored the authority presentation.

Subject Categories:

  • Voice Communications
  • Psychology

Distribution Statement:

APPROVED FOR PUBLIC RELEASE