Accession Number : ADA600724


Title :   Avenues of Influence: Cross-Cultural Implications


Descriptive Note : Final rept. 1 Oct 2010-30 Apr 2014


Corporate Author : AIR FORCE RESEARCH LAB WRIGHT-PATTERSON AFB OH HUMAN PERFORMANCE WING (711TH) HUMAN EFFECTIVENESS DIRECTORATE/HUMAN CENTERED ISR DIV


Personal Author(s) : Sutton, Janet ; Serban, Liliana


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a600724.pdf


Report Date : Apr 2014


Pagination or Media Count : 24


Abstract : The current research examined well-established cognitive biases within the context of a multinational, multicultural domain. A feasibility study was conducted at the NATO School Oberammergau (NSO) to determine if cross-cultural differences could be measured with the intent to provide a basic understanding of mechanisms that drive specific influence tactics and determine if those mechanisms were differentially effective across cultures. A 2 x 2 factorial experiment was designed that would examine the effects of message tone (Positive, Negative) and social influence (High Social Proof, Low Social Proof) on information retrieval behavior across cultures. The project was canceled before experiment execution. Pilot data is reported.


Descriptors :   *CROSS CULTURE(SOCIOLOGY) , BEHAVIOR , BIAS , EXPERIMENTAL DESIGN , HUMAN INTELLIGENCE , INFORMATION RETRIEVAL , MEASURES OF EFFECTIVENESS , MESSAGE PROCESSING , STIMULI


Subject Categories : Sociology and Law
      Psychology


Distribution Statement : APPROVED FOR PUBLIC RELEASE