Accession Number : ADA592553


Title :   Al Jazeera and the DoD: The Need for Greater Engagement


Descriptive Note : Research paper


Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA


Personal Author(s) : Stroud, Shawn A


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a592553.pdf


Report Date : Apr 2013


Pagination or Media Count : 112


Abstract : A review of the recently published Capstone Concept for Joint Operations (CCJO) highlights a complex security environment marked by an ever-changing and easily accessible global information network. Because of this expanding phenomenon, military actions and operations will be conducted under increased media scrutiny and will require greater transparency, especially for the international audience. Additionally, U.S. military operations within the Middle East will be widely scrutinized by a global Muslim audience that has become more distrustful and critical of U.S. policies and military strategy. As such, this necessitates greater engagement with international news networks by the U.S. Department of Defense (DoD) and its military services. In particular, the Al Jazeera Media Network represents one of the fastest growing and most influential news networks among the myriad media who dominate the global information environment. This research highlights the need for the DoD and the Joint Services to examine current communication strategies with the Al Jazeera Media Network and incorporate the findings into its senior leader engagement plan and its leader development strategies for public affairs and communication specialists.


Descriptors :   *ARABS , *DEPARTMENT OF DEFENSE , *GLOBAL COMMUNICATIONS , *INFORMATION EXCHANGE , *MASS MEDIA , *MILITARY FORCES(UNITED STATES) , *PUBLIC RELATIONS , ISLAM , JOINT MILITARY ACTIVITIES , LEADERSHIP TRAINING , MILITARY OPERATIONS


Subject Categories : Sociology and Law
      Military Forces and Organizations


Distribution Statement : APPROVED FOR PUBLIC RELEASE