Accession Number : ADA583548


Title :   Assessing the Use of Social Media in a Revolutionary Environment


Descriptive Note : Master's thesis


Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA


Personal Author(s) : Duncan, Kirk A


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a583548.pdf


Report Date : Jun 2013


Pagination or Media Count : 175


Abstract : Social media garnered much attention from the Arab Spring uprisings where activists took advantage of computer and mobile phone technologies to organize the collective actions of thousands of citizens. The influence and power of social media are only likely to increase. According to eMarketer (2012), by 2014, over one-fourth of the world s population will be using social media technology. However, military planning has not fully harnessed this powerful tool. In trying to understand how this technology should be utilized by special operations forces (SOF), this thesis examines the role that social media plays in various forms of conflict across the globe. Specifically, this research assesses and identifies what types of social media should be used to support a range of special operations objectives, from strategic influence to disruption, coercions, and regime overthrow. Additionally, a social media assessment methodology is provided that can be used by strategists to evaluate the most appropriate use of social media technology to support special operations.


Descriptors :   *MEDIA , COMMUNICATIONS NETWORKS , MILITARY OPERATIONS , THESES


Subject Categories : Radio Communications


Distribution Statement : APPROVED FOR PUBLIC RELEASE