Accession Number : ADA565125


Title :   Military Engagement with Social Media


Descriptive Note : Research paper


Corporate Author : CARNEGIE-MELLON UNIV PITTSBURGH PA


Personal Author(s) : Lehman, Johnathan H


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a565125.pdf


Report Date : 06 May 2011


Pagination or Media Count : 38


Abstract : The military has a tremendous opportunity to strategically communicate with its members, allies, and even its enemies through a simple concept called social media. There has never been a better opportunity for an organization to instantly communicate with millions of people, yet the Department of Defense has spent the last several years struggling to establish or use a viable networking platform. We have the potential for over a million military members to become part of a social network, receiving both operational and strategic information; not by maintaining numerous and redundant databases and accounts, but by simply having a social media site. Operational information could be shared with everyone, giving situational awareness to the entire country and even the world. Strategic messages could also be disseminated, clearly stating military objectives that may unfold in the years to come. The military must embrace social media networks and improve communications by strategically aligning itself with social media sites and persuading those engaged into using social tools to expand their knowledge of the armed forces on current and future strategies.


Descriptors :   *COMMUNITY RELATIONS , *INFORMATION EXCHANGE , *INTERNET , *MILITARY PERSONNEL , *ONLINE COMMUNITIES , *SOCIAL COMMUNICATION , *STRATEGIC COMMUNICATIONS , DEPARTMENT OF DEFENSE , INFORMATION SECURITY , INTERACTIONS , INTERPERSONAL RELATIONS , MILITARY FORCES(UNITED STATES) , POLICIES , SITUATIONAL AWARENESS , TERRORISTS


Subject Categories : Sociology and Law
      Psychology
      Computer Systems
      Military Forces and Organizations


Distribution Statement : APPROVED FOR PUBLIC RELEASE