Accession Number : ADA561813


Title :   Resilient Communication: A New Crisis Communication Strategy for Homeland Security


Descriptive Note : Master's thesis


Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA


Personal Author(s) : Watson, Sharon L


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a561813.pdf


Report Date : Mar 2012


Pagination or Media Count : 125


Abstract : Current crisis communication plans and guidance at all levels of government focus almost exclusively on communication during a crisis, rather than a comprehensive approach that also addresses the timeframe well before and well after a disaster. Furthermore, existing crisis communication strategy does not include approaches to enhance resiliency in individuals and communities affected by disaster. A case study of the 2007 Greensburg, Kansas tornado assessed the crisis communication strategy surrounding the disaster to assist in the development of a new comprehensive crisis communication strategy for homeland security. The case study revealed the need for homeland security leaders to reframe crisis communication by considering disasters as the norm, not a rarity. The case study also found significant benefits to utilizing a complex systems approach in crisis communication strategy, specifically the pragmatic complexity model. New crisis communication approaches were recommended including a public partnership approach and a resilient messaging/survivor psychology approach. The research recommendations also included specific before and after message themes to engage the public and help them become more resilient. The case study and research concluded a state-level strategy would be most beneficial and would allow specific messaging to be delivered by leaders familiar to the community affected.


Descriptors :   *CRISIS MANAGEMENT , *HOMELAND SECURITY , *STRATEGIC COMMUNICATIONS , BENEFITS , CASE STUDIES , COMMUNICATION AND RADIO SYSTEMS , COMMUNITIES , DISASTERS , SURVIVAL(PERSONNEL) , TORNADOES


Subject Categories : Civil Defense
      Defense Systems


Distribution Statement : APPROVED FOR PUBLIC RELEASE