Accession Number : ADA546289
Title : Social Media: Valuable Tools in Today's Operational Environment
Descriptive Note : Final rept.
Corporate Author : NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT
Personal Author(s) : Schoen, Rudy
Report Date : 04 May 2011
Pagination or Media Count : 23
Abstract : The ever-increasing application of social media throughout the world, including in developing countries, signals a significant change in how new media concepts, approaches, and methods, will affect U.S. military commanders in the foreseeable future. As a result, theater-strategic and operational level commanders must more effectively leverage social media as tools for strategic communication and to gain a better understanding of the operational environment. This paper provides an assessment of how theater-strategic and operational level commanders are currently employing social media, and offers recommendations for commanders to exploit the opportunities provided by social media outlets and other new media applications.
Descriptors : *MASS MEDIA , *STRATEGIC COMMUNICATIONS , INTERNET , VALUE , DEVELOPING NATIONS , MILITARY COMMANDERS
Subject Categories : Radio Communications
Distribution Statement : APPROVED FOR PUBLIC RELEASE