Accession Number : ADA546289


Title :   Social Media: Valuable Tools in Today's Operational Environment


Descriptive Note : Final rept.


Corporate Author : NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT


Personal Author(s) : Schoen, Rudy


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a546289.pdf


Report Date : 04 May 2011


Pagination or Media Count : 23


Abstract : The ever-increasing application of social media throughout the world, including in developing countries, signals a significant change in how new media concepts, approaches, and methods, will affect U.S. military commanders in the foreseeable future. As a result, theater-strategic and operational level commanders must more effectively leverage social media as tools for strategic communication and to gain a better understanding of the operational environment. This paper provides an assessment of how theater-strategic and operational level commanders are currently employing social media, and offers recommendations for commanders to exploit the opportunities provided by social media outlets and other new media applications.


Descriptors :   *MASS MEDIA , *STRATEGIC COMMUNICATIONS , INTERNET , VALUE , DEVELOPING NATIONS , MILITARY COMMANDERS


Subject Categories : Radio Communications


Distribution Statement : APPROVED FOR PUBLIC RELEASE