Accession Number : ADA543101


Title :   Communicating with the Net Generation


Descriptive Note : Strategy research project


Corporate Author : ARMY WAR COLL CARLISLE BARRACKS PA


Personal Author(s) : Hibbard, Lonnie G


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a543101.pdf


Report Date : 11 Mar 2011


Pagination or Media Count : 32


Abstract : The Net Generation is often referred to as Generation Y or Millennial Generation. This generation has learned to survive and thrive in the connected era. The Net Generation has developed new ways to socialize, interact, think, and work through technology. As a byproduct of the technology evolution, they have become accustomed to immediate feedback and are able to succeed in rapidly changing environments. The Net Generation is suffering from a decline in interpersonal communication as more people turn to online social networking as a means to communicate. This emerging trend has led the Net Generation to expect real time content, updates, and feedback. We will be examining whether the Army is adapting to the available technological media, including social networking tools, to aid leadership in communicating and harvesting the contributions the Net Generation can provide to the institution and enable the adoption of applications that meet future requirements while embedding operational security.


Descriptors :   *INTERPERSONAL RELATIONS , *COMMUNICATION AND RADIO SYSTEMS , *LEADERSHIP , EMBEDDING , PERSONNEL RETENTION , RECRUITING , SECURITY , REAL TIME , EVOLUTION(GENERAL)


Subject Categories : Administration and Management
      Radio Communications


Distribution Statement : APPROVED FOR PUBLIC RELEASE