Accession Number : ADA540122


Title :   Gaining the Edge: Connecting with the Millennials


Descriptive Note : Research rept.


Corporate Author : AIR WAR COLL MAXWELL AFB AL


Personal Author(s) : Smith, Kay A


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a540122.pdf


Report Date : 01 Dec 2008


Pagination or Media Count : 30


Abstract : Young Americans graduating from high schools have various options--among them are attending college, going to a trade school, or entering the workforce. Of the high school class of 2007, 67.2% of the approximately 3 million high school graduates chose to attend college-68.3% of the young women and 66.1% of the young men. Remaining is about one million graduates annually open to exploring other avenues. The United States Air Force (USAF) is just one of those potential employers looking for the best and brightest of the non-college bound sector to recruit into the enlisted corps. My thesis proposes implementing generational cultural training into recruiting efforts at all levels to more efficiently target our audience of qualified high school graduates ages 18-25; saving both money and time while increasing the quality of recruit. Each year the USAF dispatches 1,114 recruiters to canvass high schools, community colleges, and local events for eligible candidates at a cost of $8,741 per recruit (for 2007). With the exception of one year (1999) in the last thirty, the USAF has met its enlisted accession (EA) recruiting goal; proof that its tactics are sound. Sound and proven techniques are critical, but many times when a recruiter fails to make goal, the immediate supervisor's direction is to make more calls or visit more schools-merely just doing more of what has already not worked for the recruiter. Given the enormous amount of talent our recruiters have, I suggest that instead of continuing to repeat the same previously unsuccessful tactics, we look at ways we can work smarter.


Descriptors :   *AIR FORCE , *RECRUITING , TRAINING , CULTURAL DIFFERENCES , HISTORY , RECRUITERS , RECRUITS , MARKETING


Subject Categories : Personnel Management and Labor Relations
      Military Forces and Organizations


Distribution Statement : APPROVED FOR PUBLIC RELEASE