Accession Number : ADA519943


Title :   Social Media and the Army


Descriptive Note : Journal article


Corporate Author : ARMY COMBINED ARMS CENTER FORT LEAVENWORTH KS


Personal Author(s) : Perry, Chondra


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a519943.pdf


Report Date : Apr 2010


Pagination or Media Count : 6


Abstract : Social media has had an undeniable effect on the way we live, work, and communicate throughout the world. Military leaders are recognizing the importance of social media and taking steps to incorporate change into their organizational cultures. This is partly due to the sheer number of users in the military community who are using social networking as a conduit to stay connected and tell their story. Facebook, a social networking website, has more than 250 million users with more than 120 million of them logging on at least once a day. Every minute, YouTube users upload 10 minutes of video and watch hundreds of millions of videos. Social media has introduced a whole new language, where complete words now become one letter and smiley faces and emoticons show emotion and feeling. This ever-evolving technology flourishes in a culture where time is precious and social interaction is unpredictable. Social media computer concepts are not new and have in fact been around for over 20 years. The first online chat system surfaced in 1980 with CompuServe's CB simulator. The simulator connected corporate America and cyberspace. In 1986, these services expanded to include Europe, and networking became a global application. The World Wide Web, not to be confused with the Internet, went public in 1991, and gave birth to the dot.com boom that enabled companies and organizations to reach a wider target audience. Today these same concepts have given organizations and individuals social networking websites such as MySpace, Facebook, YouTube, Flickr, and other social networking avenues for information sharing.


Descriptors :   *NETWORKS , *SOCIAL COMMUNICATION , *ARMY , *ONLINE SYSTEMS , INFORMATION EXCHANGE , INTERACTIONS , INFORMATION RETRIEVAL , MEDIA , MILITARY COMMANDERS , MILITARY ORGANIZATIONS , COMMUNITIES , STRATEGY , HUMAN RELATIONS , REPRINTS , GLOBAL


Subject Categories : Military Forces and Organizations
      Voice Communications


Distribution Statement : APPROVED FOR PUBLIC RELEASE