Accession Number : ADA510942


Title :   Public Affairs: Inform, Educate, and Influence


Descriptive Note : Master's thesis


Corporate Author : ARMY COMMAND AND GENERAL STAFF COLL FORT LEAVENWORTH KS


Personal Author(s) : Pool, Jeffrey S


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a510942.pdf


Report Date : 12 Jun 2009


Pagination or Media Count : 113


Abstract : As operations in Afghanistan and Iraq demonstrate, America's adversaries are capable of manipulating the domestic and international media with lies, distortion, and propaganda disseminated via the internet or media outlets. The U.S. military's inability to dominate the global information environment, as it does on conventional battlefields, represents a strategic and operational weakness that must be addressed. This study investigates the roles and responsibilities of deployed military public affairs officers as they pertain to influencing selected target audiences to gain and maintain popular support. Current and past doctrine is examined along with marketing and advertising practices to determine military applicability. The research explores mass communication theories and techniques that can improve public affairs officers' ability to influence these key audiences. The author concludes that influencing audiences, to include the U.S. domestic audience, is the primary role and responsibility of military public affairs officers. Recommendations include altering Public Affairs Joint and Service doctrine to reflect the responsibility of public affairs officers to influence their audiences, and change public affairs training to incorporate mass communication theories.


Descriptors :   *THEORY , *PUBLIC RELATIONS , *MISSIONS , *TRAINING , *MASS MEDIA , *PUBLIC OPINION , *OFFICER PERSONNEL , INFORMATION WARFARE , AFGHANISTAN CONFLICT , IRAQI WAR , PROPAGANDA , DOMESTIC , THESES , ATTITUDES(PSYCHOLOGY) , MILITARY DOCTRINE , DIPLOMACY , MARKETING , FOREIGN


Subject Categories : Sociology and Law
      Psychology
      Personnel Management and Labor Relations
      Military Forces and Organizations


Distribution Statement : APPROVED FOR PUBLIC RELEASE