Accession Number : ADA501457


Title :   Managing the Reputation of DHS and its Components


Descriptive Note : Master's thesis


Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA


Personal Author(s) : Johnson, Bobbie L


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a501457.pdf


Report Date : Jun 2009


Pagination or Media Count : 115


Abstract : The Department of Homeland Security (DHS) and some of its components have gained less than favorable reputations since DHS was stood up in 2003. Based upon the available literature on reputation and data collected from a Delphi survey of public affairs officers within DHS and its components, this thesis addresses the value, measurement, and management of reputation for DHS and its components. It also looks at the relationship between the reputation of DHS and that of its components. The thesis shows that reputation has a strong impact on such areas as public trust, Congressional funding, and employee morale. It offers several recommendations for how DHS and its components can manage their reputations more effectively. These recommendations include understanding the value of reputation, identifying key stakeholders, measuring stakeholders' perceptions, and addressing reputation spillover. It also adds to the available literature on reputation, which comes primarily from the private sector.


Descriptors :   *MEASUREMENT , *MANAGEMENT , *UNITED STATES GOVERNMENT , *HOMELAND SECURITY , *PERCEPTION(PSYCHOLOGY) , *VALUE , PUBLIC OPINION , MASS MEDIA , GOVERNMENT EMPLOYEES , DELPHI TECHNIQUES , PUBLIC RELATIONS , SURVEYS , THESES , MORALE , ATTITUDES(PSYCHOLOGY) , CONGRESS


Subject Categories : Government and Political Science
      Psychology
      Civil Defense


Distribution Statement : APPROVED FOR PUBLIC RELEASE