Accession Number : ADA494715

Title :   Assessing Cultural Change in the United States Army Recruiting Command

Descriptive Note : Strategy Research Project


Personal Author(s) : Johnson, Fred

Full Text :

Report Date : 10 Nov 2008

Pagination or Media Count : 33

Abstract : This paper will investigate culture as it pertains to the United States Army Recruiting Command (USAREC). USAREC will be considered exclusively because of its unique mission. It will be argued that USAREC's distinct task of recruiting civilians to serve in an All Volunteer Force (AVF) has produced a culture that is dissimilar to the rest of the Army. Further, it will be argued that this contrast produces significant challenges for the Army recruiters that serve in the command. While USAREC has developed a strategy to confront the challenges of recruiters and it has resolved to change its culture, there are potential disparities in USAREC's plan. This paper will first identify the challenges facing recruiters and then provide evidence that prompts concern for the health of USAREC?s culture. Second, USAREC?s newly developed strategy for implementing cultural change in order to alleviate the problems will be addressed. Third, using models of organizational culture and studies of the Army as a profession, USAREC?s strategy for cultural change will be analyzed to determine if there are any gaps in the plan. The paper will conclude with recommendations for both USAREC and the Army to consider as it implements its strategy for cultural change.


Subject Categories : Personnel Management and Labor Relations
      Military Operations, Strategy and Tactics

Distribution Statement : APPROVED FOR PUBLIC RELEASE