Accession Number : ADA488301


Title :   U.S. Army Custom Segmentation System


Descriptive Note : Briefing charts


Corporate Author : ARMY ACCESSIONS COMMAND FORT KNOX KY CENTER FOR ACCESSIONS RESEARCH


Personal Author(s) : Clingan, Linda


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a488301.pdf


Report Date : Jun 2007


Pagination or Media Count : 38


Abstract : OUTLINE * Where I work -- USAAC -- G2 * Understand who the Army's Target Audience is -- Explain the challenges to the Army * Segmentation Overview -- Show Army Recruiting Command Geographies -- Explain Market Segmentation -- Show what Army Custom Segmentation (ACS) is * Give examples of Army Custom Segments -- Discuss how the Army uses Segmentation -- 1st recruiting Brigade -- Discuss the future of Army custom Segmentation.


Descriptors :   *ARMY PERSONNEL , *RECRUITING , HUMAN RESOURCES , SEGMENTED , MILITARY TRAINING , MARKETING , SYMPOSIA


Subject Categories : Personnel Management and Labor Relations
      Military Forces and Organizations


Distribution Statement : APPROVED FOR PUBLIC RELEASE