Accession Number : ADA478580


Title :   Improving the United States' Strategic Communication Strategy


Descriptive Note : Research rept.


Corporate Author : ARMY WAR COLL CARLISLE BARRACKS PA


Personal Author(s) : Risberg, Robert H


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a478580.pdf


Report Date : 03 Mar 2008


Pagination or Media Count : 39


Abstract : America's image in the world is faltering. Why is this the case and how can the United States regain its once held position of popularity among the peoples of the world? Much of the answer to this question is the failure of the United States Government to effectively use strategic communication to inform and influence populations to recognize the value of American efforts around the world, to understand and support American foreign policy objectives in the War on Terror, and in the broader development of the global society in this young century. Today, America leads the fight against rogue states, international terrorists, and religious extremists who willingly slaughter innocent civilians in pursuit of political and cultural agendas. Unfortunately much of the world resents and fears the United States because they do not understand American objectives and receive a distorted and negative view of American actions through propaganda, manipulated news, and America's own tunnel-visioned overreliance on the military aspect of national power. This paper will review the current United States Government strategy for using strategic communication, will discuss the weaknesses and shortfalls of that strategy, and will recommend specific actions to strengthen the strategy and improve its. effectiveness


Descriptors :   *FOREIGN POLICY , *STRATEGIC COMMUNICATIONS , *DIPLOMACY , TERRORISTS , WARFARE , UNITED STATES GOVERNMENT , PROPAGANDA , SOCIETIES , POPULATION , FEAR , TERRORISM


Subject Categories : Government and Political Science
      Military Forces and Organizations
      Radio Communications


Distribution Statement : APPROVED FOR PUBLIC RELEASE