Accession Number : ADA416460


Title :   Youth Attitudes Toward the Military: Poll Three


Corporate Author : WIRTHLIN WORLDWIDE RESTON VA


Personal Author(s) : Sattar, Khalid A ; Strackbein, Mary E ; Hoskins, James A ; George, Barbara J ; Lancaster, Anita R ; Marsh, Sean M


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a416460.pdf


Report Date : Apr 2002


Pagination or Media Count : 107


Abstract : This report presents the results of the third youth poll in a series that looked at propensity, employment status, education status, impressions of the military, optimism and safety, patriotism, favorability toward the military, and knowledge of the military. Computer assisted telephone interviews (CATI) were conducted with 2,002 youth ages 15 21. When asked how the situation related to the World Trade Center and the Pentagon affected consideration of joining the military, roughly half (49%) of youth who were asked this question mentioned that the situation made them more likely to consider joining. However, almost four in 10 (38%) mentioned that it made them less likely, and 12 percent volunteered that it did not change their likelihood. When asked to rate their favorability of the military in general, the active duty Services, the Reserves, and the National Guard, youth gave favorable ratings to all. The Air Force received the highest favorability rating while Coast Guard received the lowest. Favorability ratings for the Reserves and National Guard were consistent with ratings for active duty.


Descriptors :   *ATTITUDES(PSYCHOLOGY) , *RECRUITING , *YOUTH , MARKET RESEARCH , SURVEYS


Subject Categories : Psychology
      Personnel Management and Labor Relations


Distribution Statement : APPROVED FOR PUBLIC RELEASE