Accession Number : ADA345567


Title :   A Study of the Discount Retail Industry and Wal-Mart Corporation


Descriptive Note : Research rept


Corporate Author : ARMY INFORMATION SYSTEMS COMMAND FORT HUACHUCA AZ


Personal Author(s) : Zarbo, Michael E.


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a345567.pdf


Report Date : 05 JUN 1998


Pagination or Media Count : 124


Abstract : By no mistake, Wal-Mart is the reigning king in the retail industry. Conscientious decisions as to what it would take to capture and retain the number one ranking in the discount retail market have been evident since Wal-Mart's inception in 1962. From concepts borrowed from other discounters, Sam Walton, the founding father of Wal-Mart, built on, and matured these ideas resulting in his corner, five-and- dime-stores becoming a colossal operation, and one of America's greatest economic success stories. This paper will explore the creative techniques in management, marketing, and technology used by Wal-Mart, and explain the methodology of how Wal-Mart maximizes these disciplines of business for competitive advantage. In addition, due to near-saturation in the United State's market, Wal-Mart is concentrating heavily on international expansion into seven foreign countries. This paper will also examine successes made abroad and the problems encountered in cultural barriers while attempting to transplant Wal-Mart's thriving domestic operations into different parts of the world. Strengths abound. If Wal-Mart were to receive a report card, it would receive "Excellent" ratings across the board, with the exception of one area. Wal-Mart would most likely receive "needs improvement" in the areas of pricing policies, community service; specifically giving back to the community, and its use of "strong-arm" tactics in implementing its aggressive growth strategy. Wal-Mart's hawkish expansion into small towns across the country has caused an uproar from coast-to-coast This discontent is not only voiced by those most affected; the small business owner, but is shared by local citizens who claim that Wal-Mart's "big box" approach is stealing away their small town appeal, as well as killing the local sense of community.


Descriptors :   *RETAIL , COMMERCE , MANAGEMENT PLANNING AND CONTROL , MARKETING , CORPORATIONS , STRATEGIC ANALYSIS , RESOURCE MANAGEMENT.


Subject Categories : ECONOMICS AND COST ANALYSIS


Distribution Statement : APPROVED FOR PUBLIC RELEASE